Santa Cruz de la Sierra, May 8, 2024 - In a moving ceremony held on Wednesday, May 8, Joyería Imperio officially presented the crown to the 2024 Carnival Queen and Carnival group, Ociosos . With 26 years of history bringing joy to the Santa Cruz Carnival, the group has left an indelible mark on the festival's history.

A tribute to history, tradition and growth

The crowning ceremony is a crucial moment in the Santa Cruz Carnival, marking the beginning of the winning comparsa's reign. In this case, Ociosos has received recognition not only for their talent and dedication, but also for their contribution to preserving carnival culture and traditions.

The crown: a work of art full of symbolism

The crown presented by Joyería Imperio is a true work of art, designed to reflect the majesty of the Santa Cruz Carnival and the rich history of Santa Cruz de la Sierra. It features several symbolic elements:

• The potent cross: Located in the center and upper part of the crown, it represents Christianity brought by the Spanish ancestors and its importance in the culture of Santa Cruz.
• The Chiquitano masks: They symbolize the connection with the lowland cultures and the ancestral cultural richness of the region.
• The upper edge of the crown: Inspired by the city's cathedrals, it represents the faith and spirituality of the people of Santa Cruz.
• The city rings: A fundamental element integrated into the main design of the crown, forming spirals that represent the growth and development of Santa Cruz de la Sierra. These rings, present on the city's coat of arms, symbolize the unity and strength of its people.

A carnival full of joy, symbolism, pride and cultural unity

Carnival 2024, under the direction of the Ociosos troupe, was a celebration full of joy, color, symbolism, and cultural unity. The crown, presented by Joyería Imperio, will be a central element of this celebration, reminding us of the cultural and historical richness, growth, and unity of Santa Cruz de la Sierra.

Imperio and Bulova Jewelry: committed to the Santa Cruz Carnival

Imperio Jewelry, a company with a long history in crafting fine jewelry, has become a key player in the Santa Cruz Carnival. Its commitment to this celebration is reflected in its sponsorship of the Ociosos dance troupe and in the creation of unique pieces such as the crown presented.

The owners of Joyería Imperio , being Brazilian, have a deep appreciation for the Santa Cruz Carnival, which they consider part of their own culture and identity. For them, being part of this special moment in the carnival's history has been an unparalleled experience. They have been able to witness firsthand the passion and joy that characterizes this festival, and they feel honored to have contributed to its splendor by creating the crown.

Imperio Jewelry and Bulova thank the Ociosos troupe for the opportunity to be part of this significant event and for allowing them to share their passion for the Santa Cruz Carnival with the community.